In what may be the most ingenious album rollout of all time, Lil Uzi Vert fully developed the legend and legacy of “Eternal Atake” before anyone even heard it. ![]() ![]() He created controversy, controlled it and ultimately used it purely to his advantage. After announcing and promptly disregarding multiple release dates, Lil Uzi Vert finally released his sophomore album “Eternal Atake.” Since announcing the project almost two years ago, Uzi has tortured his fanbase by systematically provoking hype, dashing it and placing the blame on his label.
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